Instant dynamic markdowns, before freshness fades.
Perishable shrink is not really a spoilage problem. It is a timing problem. The discount that would have sold the item on Thursday morning gets applied Friday night, when nobody is going to buy it at any price.
Receive the case, start the clock
The received date comes in from your DSD or warehouse receipt. FreshClock attaches it to every label bound to that item, so the countdown is per-lot rather than per-SKU.
Day 0Step the price down on schedule
You write the rule once for the category. Day 4 goes to 20% off, day 5 to 40%, day 6 pulls the item and flags it for the department manager. The tag changes itself at each step.
Day 4 → Day 6Say why, in red
The label flips to the red channel and prints the reason: "Ripe today." "Best by tonight." A discount that explains itself converts better than a bare number, and it protects the everyday price from looking inflated.
At each stepRegister agrees, instantly
The markdown reaches the POS at the same moment it reaches the shelf. No override at the lane, no sticker, no argument at the register.
Same secondRead the result per SKU
Every markdown is logged with the step, the timestamp and what sold after it. You find out which rules recovered margin and which ones were discounting items that would have sold anyway.
Weekly reportWhy early and shallow beats late and deep
A 20% markdown on day four that sells the item recovers 80% of the retail. A 50% markdown at 8pm on day six, if it sells at all, recovers 50%. If it does not sell, you recover nothing and pay to throw it away. FreshClock exists to move that decision earlier, every time, without relying on anyone remembering to walk the case.
