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One label family. Every shelf in the store.

Seven display sizes, one radio protocol, one battery platform, one console. Freezer, produce, warehouse and endcap all run on the same system, so you are not stitching three vendors together to cover one building.

Entry size
Roma Tomato
$0.99
PER LB · 4087

OT-213

2.13"

The smallest label that still reads from three feet. Built for dense bin runs, health and beauty, and any aisle where the rail is short.

  • Resolution250 × 122
  • ColorsBlack / white / red
  • Thickness9.4 mm
  • BatteryCR2450 · 5 yr
  • Weight28 g
BWRNFCRail mount
Whole Milk, 1 Gal
$4.29
EACH · $0.034/FL OZ

OT-266

2.66"

A taller face than the 2.9" in the same rail width. Fits the unit price, the loyalty price and a promo flag without crowding the number.

  • Resolution296 × 152
  • ColorsBlack / white / red / yellow
  • Thickness9.4 mm
  • BatteryCR2450 · 5 yr
  • Weight34 g
BWRYNFCLED
Shelf standard
Gala Apples
$1.79
PER LB · PLU 4133

OT-290

2.9"

The volume workhorse. If you are pricing a grocery store by the aisle, this is the label most of the building gets.

  • Resolution296 × 128
  • ColorsBlack / white / red / yellow
  • Thickness9.4 mm
  • BatteryCR2450 · 5 yr
  • Weight32 g
BWRYNFCLEDRail mount
Most deployed
Organic Hass Avocado
$1.49
EACH · RIPE TODAY · 40% OFF

OT-420

4.2"

Enough face to carry the promo reason, the origin, a QR code and the price at a size a shopper reads without leaning in. The default for fresh departments.

  • Resolution400 × 300
  • ColorsBlack / white / red / yellow
  • Thickness10.2 mm
  • BatteryCR2477 · 5 yr
  • Weight62 g
BWRYNFCLEDQR / FreshClock
Service Deli · Sliced To Order
$8.99
PER LB · BOAR'S HEAD OVENGOLD

OT-580

5.83"

Counter and service-case signage. Holds a full item description, allergen line and per-pound price without a printed insert.

  • Resolution648 × 480
  • ColorsBlack / white / red / yellow
  • Thickness11.5 mm
  • Battery2 × CR2477 · 4 yr
  • MountRail, stand or wall
BWRYNFCCounter stand
THIS WEEK IN PRODUCE
3 / $5
ORGANIC BERRIES · THRU SUNDAY

OT-750

7.5"

Endcap and category signage. The ad graphic changes when the ad changes, instead of when somebody gets around to swapping the cardboard.

  • Resolution800 × 480
  • ColorsBlack / white / red / yellow
  • Thickness12.0 mm
  • Battery2 × CR2477 · 4 yr
  • MountWall, pole or stand
BWRYSignage templates
Aisle scale
AISLE 7 · BAKING & SPICES
SAVE 25%
MEMBER PRICE ON ALL BAKING STAPLES

OT-1160

11.6"

Full aisle-marker and promotional signage on e-paper. Readable across the store, and it holds its image with the power off.

  • Resolution1304 × 984
  • ColorsBlack / white / red / yellow
  • Thickness15.4 mm
  • PowerBattery pack or USB-C
  • MountWall, pole, ceiling drop
BWRYSignage templatesUSB-C option
Cold chain
Frozen Wild Salmon
$11.99
PER LB · −25°C RATED

OT-290F

2.9" freezer

Sealed housing, low-temperature e-paper film and a cold-rated cell. Refreshes cleanly inside a closed freezer case and does not fog on a door cycle.

  • Resolution296 × 128
  • ColorsBlack / white / red
  • Operating range−25 °C to +50 °C
  • SealingIP65
  • BatteryLow-temp cell · 4 yr
BWR−25 °CIP65
Ice Cream, Family Size
2 / $9
FREEZER CASE 12 · THRU SUN

OT-420F

4.2" freezer

The 4.2" face in a cold-chain housing, for freezer doors where the promo has to read through glass from the middle of the aisle.

  • Resolution400 × 300
  • ColorsBlack / white / red
  • Operating range−25 °C to +50 °C
  • SealingIP65
  • BatteryLow-temp cell · 4 yr
BWR−25 °CDoor mount
Pick to light
BIN 14-C-08
QTY 12
SKU 88113 · PRESS TO CONFIRM

OT-PICK

4.2" + button

A bin label with an LED and a confirm button. Light the location, show the quantity, and take the pick confirmation at the shelf instead of on a handheld.

  • Resolution400 × 300
  • IndicatorTri-color LED
  • InputPhysical confirm button
  • BatteryCR2477 · 3 yr typical
  • MountBin rail or magnetic
BWRLEDButtonWMS API
OT-G3 ACCESS POINT
15,000 tags
PoE 802.3af · CEILING MOUNT

OT-G3 Gateway

Access point

Ceiling-mounted, PoE-powered, and two-way. Carries updates out to the labels and collects the acknowledgement from every one of them.

  • CapacityUp to 15,000 labels
  • Coverage~40 m radius, open floor
  • PowerPoE 802.3af
  • UplinkEthernet or Wi-Fi
  • CommsTwo-way, AES-128
PoETwo-wayAES-128
MOUNTING & ACCESSORIES
40+ SKUs
RAILS · CLIPS · STANDS · TOOLS

Mounting kit

Accessories

Rail clips, wire-shelf hooks, peg hooks, freezer-door brackets, counter stands, security clips and the NFC binding tool your install crew works from.

  • Rail profilesStandard, wide, wire
  • FreezerAdhesive + bracket
  • SecurityLocking clip option
  • BindingNFC handheld tool
RailPegWire shelfFreezer
Common to every label

The parts that do not change by size.

AES-128
Encrypted, two-way link between label and access point
<2s
Full-page refresh, push to visible
NFC
Tap-to-bind and tap-to-diagnose, no handheld pairing dance
0W
Power draw holding an image. E-paper only spends on change

Want the sizes in your hand?

We will send a demo kit with a live access point and one of each label, bound to a sandbox account so you can push a price change yourself.