/* ==========================================================================
   OmniTag — marketing site stylesheet
   Palette is built from the real e-paper color set: black / white / red / yellow.
   ========================================================================== */

:root{
  --ink:#0E1116;
  --ink-2:#252B33;
  --ink-3:#4A525C;
  --muted:#6E7781;
  --paper:#FAF9F7;
  --white:#FFFFFF;
  --line:#E5E2DC;
  --line-2:#F0EDE7;
  --red:#D6303B;
  --red-dark:#A81F29;
  --yellow:#F2B01E;
  --green:#127A55;
  --green-soft:#E8F4EF;

  --radius:14px;
  --radius-sm:9px;
  --radius-lg:22px;

  --shadow-sm:0 1px 2px rgba(14,17,22,.06), 0 2px 8px rgba(14,17,22,.04);
  --shadow:0 2px 4px rgba(14,17,22,.05), 0 12px 32px rgba(14,17,22,.08);
  --shadow-lg:0 4px 8px rgba(14,17,22,.06), 0 32px 64px rgba(14,17,22,.12);

  --container:1180px;
  --nav-h:68px;

  --sans:"Inter","Inter var",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --mono:"SF Mono",ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:90px}
body{
  margin:0;
  font-family:var(--sans);
  font-size:16px;
  line-height:1.6;
  color:var(--ink-2);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  -moz-osx-font-smoothing:grayscale;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit}

/* ---------- type ---------- */
h1,h2,h3,h4{color:var(--ink);margin:0 0 .5em;font-weight:650;line-height:1.12;letter-spacing:-.022em}
h1{font-size:clamp(2.5rem,5.4vw,4rem);letter-spacing:-.035em;font-weight:700}
h2{font-size:clamp(1.9rem,3.4vw,2.7rem);letter-spacing:-.03em}
h3{font-size:1.22rem;letter-spacing:-.018em}
h4{font-size:1rem;letter-spacing:-.01em}
p{margin:0 0 1.1em}
.lede{font-size:clamp(1.06rem,1.7vw,1.28rem);line-height:1.55;color:var(--ink-3)}
.eyebrow{
  display:inline-block;font-size:.72rem;font-weight:650;letter-spacing:.13em;
  text-transform:uppercase;color:var(--red);margin:0 0 1rem
}
.eyebrow--muted{color:var(--muted)}
.subtle{color:var(--muted)}
.nowrap{white-space:nowrap}
.center{text-align:center}
.measure{max-width:62ch}
.measure-c{max-width:64ch;margin-left:auto;margin-right:auto}

/* ---------- layout ---------- */
.container{width:100%;max-width:var(--container);margin:0 auto;padding:0 24px}
.container--narrow{max-width:860px}
section{position:relative}
.section{padding:88px 0}
.section--tight{padding:60px 0}
.section--lg{padding:112px 0}
.section--paper{background:var(--paper)}
.section--white{background:var(--white)}
.section--ink{background:var(--ink);color:#B9C0C9}
.section--ink h2,.section--ink h3,.section--ink h4{color:#fff}
.section--ink .lede{color:#A6AEB8}
.rule{border:0;border-top:1px solid var(--line);margin:0}

.grid{display:grid;gap:24px}
.g-2{grid-template-columns:repeat(2,minmax(0,1fr))}
.g-3{grid-template-columns:repeat(3,minmax(0,1fr))}
.g-4{grid-template-columns:repeat(4,minmax(0,1fr))}
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}
.section-head{max-width:660px;margin-bottom:44px}
.split--contact{grid-template-columns:1.25fr .75fr;align-items:start}
.section-head--center{margin-left:auto;margin-right:auto;text-align:center}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.5rem;
  padding:.78rem 1.35rem;border-radius:100px;border:1px solid transparent;
  font-size:.94rem;font-weight:600;letter-spacing:-.01em;cursor:pointer;
  transition:transform .15s ease, background .15s ease, border-color .15s ease, box-shadow .15s ease;
  white-space:nowrap
}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--red);color:#fff;box-shadow:0 1px 2px rgba(168,31,41,.3),0 8px 20px rgba(214,48,59,.22)}
.btn-primary:hover{background:var(--red-dark)}
.btn-ink{background:var(--ink);color:#fff}
.btn-ink:hover{background:#000}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink-3);background:var(--white)}
.btn-onink{background:#fff;color:var(--ink)}
.btn-onink:hover{background:#EDEDED}
.btn-onink-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.28)}
.btn-onink-ghost:hover{border-color:#fff}
.btn-lg{padding:.95rem 1.7rem;font-size:1rem}
.btn-sm{padding:.55rem 1rem;font-size:.86rem}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.arrow-link{display:inline-flex;align-items:center;gap:.4rem;font-weight:600;font-size:.92rem;color:var(--ink)}
.arrow-link span{transition:transform .15s ease}
.arrow-link:hover span{transform:translateX(3px)}
.arrow-link--red{color:var(--red)}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:60;background:rgba(250,249,247,.82);
  backdrop-filter:saturate(180%) blur(14px);-webkit-backdrop-filter:saturate(180%) blur(14px);
  border-bottom:1px solid transparent;transition:border-color .2s ease, background .2s ease
}
.nav.is-stuck{border-bottom-color:var(--line);background:rgba(250,249,247,.94)}
.nav-inner{height:var(--nav-h);display:flex;align-items:center;gap:32px}
.brand{display:flex;align-items:center;gap:9px;font-weight:700;letter-spacing:-.035em;font-size:1.19rem;color:var(--ink)}
.brand-mark{
  width:26px;height:26px;border-radius:7px;background:var(--ink);position:relative;flex:none;
  display:grid;place-items:center
}
.brand-mark::before{content:"";width:12px;height:12px;border-radius:50% 3px 50% 3px;background:var(--red)}
.brand em{font-style:normal;font-weight:450;color:var(--ink-3)}
.nav-links{display:flex;align-items:center;gap:4px;margin-left:8px}
.nav-links a{
  padding:.5rem .78rem;border-radius:8px;font-size:.93rem;font-weight:520;color:var(--ink-3);
  transition:color .15s ease,background .15s ease
}
.nav-links a:hover{color:var(--ink);background:rgba(14,17,22,.045)}
.nav-links a.is-active{color:var(--ink);font-weight:620}
.nav-links .nav-quote{display:none}
.nav-cta{margin-left:auto;display:flex;align-items:center;gap:10px}
.nav-phone{font-size:.9rem;font-weight:600;color:var(--ink);white-space:nowrap}
.nav-toggle{display:none;background:none;border:1px solid var(--line);border-radius:9px;padding:.45rem .6rem;cursor:pointer}
.nav-toggle span{display:block;width:18px;height:1.8px;background:var(--ink);margin:3.6px 0;border-radius:2px;transition:.2s}
.nav.is-open .nav-toggle span:nth-child(1){transform:translateY(5.4px) rotate(45deg)}
.nav.is-open .nav-toggle span:nth-child(2){opacity:0}
.nav.is-open .nav-toggle span:nth-child(3){transform:translateY(-5.4px) rotate(-45deg)}

/* ---------- announcement ---------- */
.topbar{background:var(--ink);color:#D6DBE1;font-size:.8rem;text-align:center;padding:.5rem 24px;letter-spacing:-.005em}
.topbar a{color:#fff;font-weight:600;border-bottom:1px solid rgba(255,255,255,.35)}
.topbar b{color:var(--yellow);font-weight:650}

/* ---------- hero ---------- */
.hero{padding:76px 0 84px;position:relative;overflow:hidden}
.hero::after{
  content:"";position:absolute;inset:0;pointer-events:none;z-index:0;
  background:
    radial-gradient(720px 340px at 78% 8%, rgba(242,176,30,.12), transparent 65%),
    radial-gradient(620px 420px at 12% 96%, rgba(214,48,59,.07), transparent 62%)
}
.hero .container{position:relative;z-index:1}
.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:56px;align-items:center}
.hero h1{margin-bottom:1.1rem}
.hero h1 .accent{color:var(--red)}
.hero-sub{max-width:34rem}
.hero-proof{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:26px;padding-top:22px;border-top:1px solid var(--line)}
.hero-proof li{list-style:none;font-size:.86rem;color:var(--ink-3);display:flex;align-items:center;gap:.42rem;font-weight:500}
.hero-proof li::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--green);flex:none}
.hero-proof ul{display:contents}

/* ---------- e-ink tag component ---------- */
.tag-stage{position:relative;display:grid;place-items:center;min-height:390px}
.shelf{
  position:relative;width:100%;max-width:440px;background:var(--white);
  border:1px solid var(--line);border-radius:var(--radius-lg);padding:26px 24px 22px;
  box-shadow:var(--shadow-lg)
}
.shelf-rail{
  position:absolute;left:0;right:0;bottom:-1px;height:14px;
  background:linear-gradient(180deg,#EFECE6,#DEDAD2);
  border-radius:0 0 var(--radius-lg) var(--radius-lg);border-top:1px solid var(--line)
}
.shelf-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:16px}
.shelf-head .label{font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:650}
.live-dot{display:inline-flex;align-items:center;gap:.4rem;font-size:.72rem;font-weight:650;color:var(--green);letter-spacing:.04em;text-transform:uppercase}
.live-dot i{width:7px;height:7px;border-radius:50%;background:var(--green);animation:pulse 1.9s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.35;transform:scale(.82)}}

.eink{
  background:#F4F4F1;border:1px solid #CFCCC5;border-radius:10px;padding:16px 16px 12px;
  font-family:var(--sans);position:relative;overflow:hidden;
  box-shadow:inset 0 1px 0 #fff, 0 1px 3px rgba(0,0,0,.07)
}
.eink.is-refreshing{animation:einkflash .52s steps(1,end)}
@keyframes einkflash{
  0%{filter:invert(1)}
  28%{filter:invert(0)}
  52%{filter:invert(1)}
  76%{filter:invert(0)}
  100%{filter:none}
}
.eink-top{display:flex;align-items:flex-start;justify-content:space-between;gap:12px;margin-bottom:2px}
.eink-name{font-size:.98rem;font-weight:680;color:#111;letter-spacing:-.015em;line-height:1.25}
.eink-sku{font-family:var(--mono);font-size:.66rem;color:#666;letter-spacing:.03em;margin-top:3px}
.eink-badge{
  font-size:.6rem;font-weight:750;letter-spacing:.08em;text-transform:uppercase;
  padding:.24rem .48rem;border-radius:4px;background:#111;color:#F4F4F1;white-space:nowrap;flex:none
}
.eink-badge.is-red{background:var(--red);color:#fff}
.eink-badge.is-yellow{background:var(--yellow);color:#111}
.eink-price{display:flex;align-items:flex-end;gap:10px;margin-top:8px}
.eink-price .now{font-size:2.9rem;font-weight:730;color:#111;letter-spacing:-.045em;line-height:.92;font-variant-numeric:tabular-nums}
.eink-price .now.is-red{color:var(--red)}
.eink-price .was{font-size:1rem;color:#777;text-decoration:line-through;padding-bottom:.35rem;font-variant-numeric:tabular-nums}
.eink-meta{display:flex;align-items:flex-end;justify-content:space-between;gap:12px;margin-top:10px}
.eink-unit{font-size:.72rem;color:#555;font-weight:520;line-height:1.45}
.eink-barcode{display:flex;align-items:flex-end;gap:1.4px;height:26px;opacity:.85}
.eink-barcode i{display:block;width:1.6px;background:#111;border-radius:.5px}
.eink-foot{
  display:flex;align-items:center;justify-content:space-between;margin-top:11px;padding-top:8px;
  border-top:1px dashed #CFCCC5;font-size:.62rem;color:#777;font-family:var(--mono);letter-spacing:.02em
}
.tag-caption{margin-top:14px;font-size:.82rem;color:var(--muted);text-align:center;min-height:2.6em}
.tag-caption b{color:var(--ink);font-weight:620}

.float-chip{
  position:absolute;background:var(--white);border:1px solid var(--line);border-radius:100px;
  padding:.5rem .9rem;font-size:.79rem;font-weight:620;color:var(--ink);
  box-shadow:var(--shadow);display:flex;align-items:center;gap:.45rem;white-space:nowrap;z-index:2
}
.float-chip i{width:7px;height:7px;border-radius:50%;background:var(--red);flex:none}
.float-chip.is-green i{background:var(--green)}
.chip-a{top:8px;right:-6px;animation:floaty 5.5s ease-in-out infinite}
.chip-b{bottom:-20px;left:-18px;animation:floaty 6.5s ease-in-out .8s infinite}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-7px)}}

/* ---------- logo/trust strip ---------- */
.strip{padding:26px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--white)}
.strip-inner{display:flex;align-items:center;gap:34px;flex-wrap:wrap;justify-content:center}
.strip-label{font-size:.74rem;letter-spacing:.11em;text-transform:uppercase;color:var(--muted);font-weight:650}
.strip-item{font-size:.86rem;font-weight:600;color:var(--ink-3);display:flex;align-items:center;gap:.45rem}
.strip-item svg{flex:none}

/* ---------- stats ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.stat{background:var(--white);padding:28px 24px}
.section--ink .stats{background:rgba(255,255,255,.1);border-color:rgba(255,255,255,.12)}
.section--ink .stat{background:var(--ink)}
.stat-num{font-size:2.15rem;font-weight:700;letter-spacing:-.04em;color:var(--ink);line-height:1;font-variant-numeric:tabular-nums}
.section--ink .stat-num{color:#fff}
.stat-num small{font-size:1.1rem;font-weight:650;letter-spacing:-.02em}
.stat-label{margin-top:8px;font-size:.85rem;color:var(--muted);line-height:1.45}

/* ---------- cards ---------- */
.card{
  background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:26px;
  transition:border-color .18s ease, box-shadow .18s ease, transform .18s ease
}
.card:hover{border-color:#D3CFC7;box-shadow:var(--shadow);transform:translateY(-2px)}
.card h3{margin-bottom:.42em}
.card p{margin:0;font-size:.94rem;color:var(--ink-3)}
.card-num{
  font-family:var(--mono);font-size:.72rem;font-weight:600;color:var(--red);
  letter-spacing:.08em;margin-bottom:14px;display:block
}
.icon-badge{
  width:40px;height:40px;border-radius:11px;display:grid;place-items:center;margin-bottom:16px;
  background:#F5F2EC;border:1px solid var(--line-2);color:var(--ink)
}
.icon-badge.is-red{background:#FCEDEE;border-color:#F6DADC;color:var(--red)}
.icon-badge.is-green{background:var(--green-soft);border-color:#D3E9E0;color:var(--green)}
.icon-badge.is-yellow{background:#FEF6E4;border-color:#F8E9C6;color:#9A6D00}

/* problem/solution compare */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.compare-col{border-radius:var(--radius);padding:30px;border:1px solid var(--line);background:var(--white)}
.compare-col.is-old{background:#F6F4F0}
.compare-col.is-new{border-color:#D9EBE3;background:linear-gradient(180deg,#F4FBF8,#fff)}
.compare-col h3{display:flex;align-items:center;gap:.55rem;font-size:1.05rem;margin-bottom:1.1rem}
.tick{width:20px;height:20px;border-radius:50%;display:grid;place-items:center;flex:none;font-size:.7rem;font-weight:800;color:#fff}
.tick.is-x{background:#B9B2A6}
.tick.is-v{background:var(--green)}
.compare-list{list-style:none;margin:0;padding:0;display:grid;gap:11px}
.compare-list li{font-size:.92rem;display:flex;gap:.6rem;color:var(--ink-3);line-height:1.5}
.compare-list li::before{content:"—";color:var(--muted);flex:none}
.compare-col.is-new .compare-list li::before{content:"→";color:var(--green)}
.compare-cost{margin-top:20px;padding-top:16px;border-top:1px solid var(--line);font-size:.82rem;color:var(--muted)}
.compare-cost b{display:block;font-size:1.4rem;color:var(--ink);letter-spacing:-.03em;font-weight:700;margin-bottom:2px}
.compare-col.is-new .compare-cost b{color:var(--green)}

/* ---------- product cards ---------- */
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:32px}
.filter-btn{
  padding:.5rem 1rem;border-radius:100px;border:1px solid var(--line);background:var(--white);
  font-size:.87rem;font-weight:570;color:var(--ink-3);cursor:pointer;transition:.15s
}
.filter-btn:hover{border-color:var(--ink-3);color:var(--ink)}
.filter-btn.is-active{background:var(--ink);border-color:var(--ink);color:#fff;font-weight:620}

.product{
  background:var(--white);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;
  display:flex;flex-direction:column;transition:border-color .18s ease, box-shadow .18s ease, transform .18s ease
}
.product:hover{border-color:#D3CFC7;box-shadow:var(--shadow);transform:translateY(-2px)}
.product-visual{
  background:linear-gradient(160deg,#F3F1EC,#EAE7E0);padding:34px 24px;display:grid;place-items:center;
  border-bottom:1px solid var(--line);position:relative;min-height:186px
}
.product-tagline{
  position:absolute;top:12px;left:12px;font-size:.62rem;font-weight:700;letter-spacing:.08em;
  text-transform:uppercase;background:var(--ink);color:#fff;padding:.24rem .5rem;border-radius:4px
}
.product-tagline.is-red{background:var(--red)}
.product-tagline.is-yellow{background:var(--yellow);color:#111}
.tagmock{
  background:#F4F4F1;border:1px solid #CBC8C1;border-radius:6px;padding:9px 11px;width:100%;
  box-shadow:0 2px 6px rgba(0,0,0,.09)
}
.tagmock .n{font-size:.7rem;font-weight:650;color:#111;line-height:1.2}
.tagmock .p{font-size:1.5rem;font-weight:730;letter-spacing:-.04em;color:#111;line-height:1;margin-top:4px;font-variant-numeric:tabular-nums}
.tagmock .p.red{color:var(--red)}
.tagmock .u{font-size:.56rem;color:#666;margin-top:3px;font-family:var(--mono)}
.tagmock.sz-s{max-width:118px}
.tagmock.sz-m{max-width:152px}
.tagmock.sz-l{max-width:198px}
.tagmock.sz-xl{max-width:240px}
.product-body{padding:22px 24px 24px;display:flex;flex-direction:column;flex:1}
.product-title{display:flex;align-items:baseline;justify-content:space-between;gap:10px;margin-bottom:6px}
.product-title h3{margin:0;font-size:1.06rem}
.product-size{font-family:var(--mono);font-size:.75rem;color:var(--red);font-weight:600;white-space:nowrap}
.product-desc{font-size:.9rem;color:var(--ink-3);margin:0 0 16px}
.spec-list{list-style:none;margin:0 0 18px;padding:0;display:grid;gap:7px;font-size:.83rem}
.spec-list li{display:flex;justify-content:space-between;gap:14px;color:var(--ink-3);padding-bottom:6px;border-bottom:1px dashed var(--line-2)}
.spec-list li:last-child{border-bottom:0;padding-bottom:0}
.spec-list li b{color:var(--ink);font-weight:600;text-align:right}
.product-foot{margin-top:auto;display:flex;gap:8px;flex-wrap:wrap}
.pill-row{display:flex;flex-wrap:wrap;gap:6px;margin-bottom:16px}
.pill{
  font-size:.71rem;font-weight:600;padding:.22rem .55rem;border-radius:5px;
  background:#F3F1EC;color:var(--ink-3);border:1px solid var(--line-2)
}
.pill.is-red{background:#FCEDEE;color:var(--red);border-color:#F6DADC}
.pill.is-green{background:var(--green-soft);color:var(--green);border-color:#D3E9E0}

/* ---------- architecture diagram ---------- */
.arch{display:grid;grid-template-columns:repeat(3,1fr);gap:0;align-items:stretch;position:relative}
.arch-node{
  background:var(--white);border:1px solid var(--line);padding:28px 24px;position:relative;z-index:1
}
.arch-node:first-child{border-radius:var(--radius) 0 0 var(--radius)}
.arch-node:last-child{border-radius:0 var(--radius) var(--radius) 0}
.arch-node+.arch-node{border-left:0}
.arch-step{font-family:var(--mono);font-size:.68rem;letter-spacing:.1em;color:var(--red);font-weight:650;text-transform:uppercase}
.arch-node h3{margin:12px 0 8px;font-size:1.08rem}
.arch-node p{font-size:.9rem;margin:0 0 14px;color:var(--ink-3)}
.arch-spec{list-style:none;margin:0;padding:0;display:grid;gap:6px;font-size:.8rem;color:var(--muted)}
.arch-spec li{display:flex;gap:.45rem}
.arch-spec li::before{content:"▸";color:var(--red);flex:none;font-size:.7rem;line-height:1.7}
.arch-flow{
  display:flex;align-items:center;justify-content:center;gap:8px;margin:22px 0 0;
  font-family:var(--mono);font-size:.74rem;color:var(--muted);letter-spacing:.04em;flex-wrap:wrap
}
.arch-flow b{color:var(--ink);font-weight:600}
.arch-flow span{color:var(--red)}

/* ---------- steps / timeline ---------- */
.steps{display:grid;gap:0;counter-reset:s}
.step{
  display:grid;grid-template-columns:52px 1fr;gap:22px;padding:24px 0;border-bottom:1px solid var(--line);
  align-items:start
}
.step:last-child{border-bottom:0}
.step-n{
  width:38px;height:38px;border-radius:11px;background:var(--ink);color:#fff;display:grid;place-items:center;
  font-weight:680;font-size:.92rem;letter-spacing:-.02em
}
.step h3{margin:.15em 0 .3em;font-size:1.06rem}
.step p{margin:0;font-size:.93rem;color:var(--ink-3)}
.step-time{font-family:var(--mono);font-size:.74rem;color:var(--red);font-weight:600;margin-top:6px;display:block}

/* ---------- industries ---------- */
.ind-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.ind{background:var(--white);padding:24px 22px;transition:background .15s ease}
.ind:hover{background:#FBFAF8}
.ind-icon{font-size:1.4rem;line-height:1;margin-bottom:12px;display:block}
.ind h4{margin:0 0 6px;font-size:.98rem}
.ind p{margin:0;font-size:.85rem;color:var(--muted);line-height:1.5}

/* ---------- ROI calculator ---------- */
.calc{display:grid;grid-template-columns:.92fr 1.08fr;gap:0;border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;background:var(--white);box-shadow:var(--shadow)}
.calc-inputs{padding:34px;border-right:1px solid var(--line);min-width:0}
.calc-out{padding:34px;background:var(--ink);color:#B9C0C9;min-width:0}
.field{margin-bottom:22px}
.field:last-child{margin-bottom:0}
.field label{display:flex;justify-content:space-between;align-items:baseline;gap:12px;font-size:.87rem;font-weight:600;color:var(--ink);margin-bottom:9px}
.field .val{font-family:var(--mono);font-size:.86rem;color:var(--red);font-weight:650}
.field .hint{display:block;font-size:.76rem;color:var(--muted);font-weight:440;margin-top:3px}
input[type=range]{
  -webkit-appearance:none;appearance:none;width:100%;height:4px;border-radius:99px;
  background:var(--line);outline:none;margin:0
}
input[type=range]::-webkit-slider-thumb{
  -webkit-appearance:none;appearance:none;width:20px;height:20px;border-radius:50%;
  background:var(--white);border:2px solid var(--red);cursor:pointer;box-shadow:0 1px 4px rgba(0,0,0,.18)
}
input[type=range]::-moz-range-thumb{
  width:18px;height:18px;border-radius:50%;background:#fff;border:2px solid var(--red);cursor:pointer
}
.calc-out .out-label{font-size:.75rem;letter-spacing:.11em;text-transform:uppercase;color:#8C949E;font-weight:650}
.calc-hero{padding-bottom:22px;margin-bottom:22px;border-bottom:1px solid rgba(255,255,255,.13)}
.calc-hero .big{
  font-size:clamp(2.4rem,5vw,3.3rem);font-weight:730;letter-spacing:-.045em;color:#fff;line-height:1;
  margin-top:10px;font-variant-numeric:tabular-nums
}
.calc-hero .big span{color:var(--yellow)}
.calc-hero .sub{font-size:.88rem;color:#8C949E;margin-top:10px}
.calc-rows{display:grid;gap:0}
.calc-row{display:flex;justify-content:space-between;align-items:baseline;gap:16px;padding:11px 0;border-bottom:1px solid rgba(255,255,255,.09);font-size:.9rem}
.calc-row:last-child{border-bottom:0}
.calc-row .k{color:#98A0AA}
.calc-row .v{color:#fff;font-weight:650;font-variant-numeric:tabular-nums;letter-spacing:-.015em}
.calc-row .v.good{color:#5FD3A0}
.calc-note{margin-top:20px;font-size:.74rem;color:#79818B;line-height:1.55}
.calc-note b{color:#A6AEB8;font-weight:600}
.calc-cta{margin-top:22px}

/* ---------- FAQ ---------- */
.faq{border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-q{
  width:100%;background:none;border:0;text-align:left;padding:20px 44px 20px 0;cursor:pointer;
  font-size:1.01rem;font-weight:600;color:var(--ink);position:relative;letter-spacing:-.015em
}
.faq-q::after{
  content:"+";position:absolute;right:8px;top:50%;transform:translateY(-50%);
  font-size:1.4rem;font-weight:400;color:var(--muted);transition:transform .2s ease
}
.faq-item.is-open .faq-q::after{transform:translateY(-50%) rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .28s ease}
.faq-a p{padding:0 60px 22px 0;margin:0;font-size:.94rem;color:var(--ink-3)}

/* ---------- forms ---------- */
.form-card{background:var(--white);border:1px solid var(--line);border-radius:var(--radius-lg);padding:34px;box-shadow:var(--shadow)}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.form-field{display:flex;flex-direction:column;gap:7px}
.form-field.full{grid-column:1/-1}
.form-field label{font-size:.85rem;font-weight:600;color:var(--ink)}
.form-field label .req{color:var(--red)}
.form-field input,.form-field select,.form-field textarea{
  font-family:var(--sans);font-size:.94rem;padding:.7rem .85rem;border:1px solid var(--line);
  border-radius:var(--radius-sm);background:var(--white);color:var(--ink);transition:border-color .15s ease, box-shadow .15s ease;
  width:100%
}
.form-field textarea{resize:vertical;min-height:110px}
.form-field input:focus,.form-field select:focus,.form-field textarea:focus{
  outline:none;border-color:var(--red);box-shadow:0 0 0 3px rgba(214,48,59,.12)
}
.form-field .err{font-size:.78rem;color:var(--red);display:none}
.form-field.has-error input,.form-field.has-error select{border-color:var(--red)}
.form-field.has-error .err{display:block}
.form-consent{font-size:.78rem;color:var(--muted);line-height:1.55;grid-column:1/-1}
.form-status{
  grid-column:1/-1;padding:.85rem 1rem;border-radius:var(--radius-sm);font-size:.9rem;display:none;
  background:var(--green-soft);color:var(--green);border:1px solid #CFE7DC
}
.form-status.is-visible{display:block}
.form-status.is-error{background:#FCEDEE;color:var(--red-dark);border-color:#F6DADC}

/* contact side panel */
.contact-side{display:grid;gap:22px;align-content:start}
.contact-block{padding-bottom:20px;border-bottom:1px solid var(--line)}
.contact-block:last-child{border-bottom:0;padding-bottom:0}
.contact-block h4{margin:0 0 6px;font-size:.82rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:650}
.contact-block .big-line{font-size:1.2rem;font-weight:650;letter-spacing:-.02em;color:var(--ink)}
.contact-block p{margin:4px 0 0;font-size:.9rem;color:var(--ink-3)}

/* ---------- CTA band ---------- */
.cta-band{background:var(--ink);color:#B9C0C9;padding:76px 0;position:relative;overflow:hidden}
.cta-band::after{
  content:"";position:absolute;inset:0;
  background:radial-gradient(680px 320px at 88% 12%, rgba(214,48,59,.22), transparent 62%),
             radial-gradient(520px 280px at 6% 96%, rgba(242,176,30,.11), transparent 60%);
  pointer-events:none
}
.cta-band .container{position:relative;z-index:1}
.cta-band h2{color:#fff;margin-bottom:.5em}
.cta-band .lede{color:#A6AEB8;margin-bottom:1.7em}

/* ---------- footer ---------- */
.footer{background:var(--ink);color:#79818B;padding:56px 0 30px;border-top:1px solid rgba(255,255,255,.09)}
.footer-grid{display:grid;grid-template-columns:1.5fr repeat(3,1fr);gap:40px;margin-bottom:44px}
.footer .brand{color:#fff;margin-bottom:14px}
.footer .brand em{color:#79818B}
.footer-about{font-size:.88rem;line-height:1.6;max-width:30ch;margin:0 0 18px}
.footer h4{color:#fff;font-size:.78rem;letter-spacing:.11em;text-transform:uppercase;margin:0 0 14px;font-weight:650}
.footer ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.footer a{font-size:.9rem;color:#98A0AA;transition:color .15s ease}
.footer a:hover{color:#fff}
.footer-bottom{
  display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;
  padding-top:24px;border-top:1px solid rgba(255,255,255,.09);font-size:.82rem
}
.footer-bottom .links{display:flex;gap:20px;flex-wrap:wrap}

/* ---------- page header ---------- */
.page-head{padding:64px 0 52px;border-bottom:1px solid var(--line);background:var(--white);position:relative;overflow:hidden}
.page-head::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(620px 280px at 90% 0%, rgba(242,176,30,.1), transparent 62%)
}
.page-head .container{position:relative;z-index:1}
.page-head h1{font-size:clamp(2.1rem,4.2vw,3.1rem);margin-bottom:.55rem}
.crumb{font-size:.8rem;color:var(--muted);margin-bottom:16px;display:flex;gap:.4rem;align-items:center}
.crumb a:hover{color:var(--ink)}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .55s cubic-bezier(.2,.7,.3,1), transform .55s cubic-bezier(.2,.7,.3,1)}
.reveal.is-in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
  html{scroll-behavior:auto}
}

/* ---------- responsive ---------- */
@media (max-width:1024px){
  .footer-grid{grid-template-columns:1fr 1fr;gap:32px}
  .g-4{grid-template-columns:repeat(2,minmax(0,1fr))}
  .stats{grid-template-columns:repeat(2,1fr)}
  .ind-grid{grid-template-columns:repeat(2,1fr)}
  .hero-grid{grid-template-columns:1fr;gap:44px}
  .tag-stage{min-height:auto}
  .shelf{max-width:420px;margin:0 auto}
  .split{grid-template-columns:1fr;gap:40px}
  .calc{grid-template-columns:1fr}
  .split--contact{grid-template-columns:1fr}
  .calc-inputs{border-right:0;border-bottom:1px solid var(--line)}
  .arch{grid-template-columns:1fr}
  .arch-node{border-radius:0!important}
  .arch-node:first-child{border-radius:var(--radius) var(--radius) 0 0!important}
  .arch-node:last-child{border-radius:0 0 var(--radius) var(--radius)!important}
  .arch-node+.arch-node{border-left:1px solid var(--line);border-top:0}
}
@media (max-width:860px){
  .nav-links,.nav-phone{display:none}
  .nav-toggle{display:block}
  .nav.is-open .nav-links{
    display:flex;flex-direction:column;align-items:stretch;position:absolute;top:var(--nav-h);left:0;right:0;
    background:var(--white);border-bottom:1px solid var(--line);padding:12px 20px 18px;gap:2px;
    box-shadow:var(--shadow);margin:0
  }
  .nav.is-open .nav-links a{padding:.72rem .6rem;font-size:1rem}
  .nav{position:relative}
  .nav-inner{gap:12px}
  /* the hero already carries a full-width Get a Quote; the menu carries one too */
  /* the hero already carries a full-width Get a Quote; the menu carries its own */
  .nav-cta{display:none}
  .nav-toggle{margin-left:auto}
  .nav.is-open .nav-links .nav-quote{
    display:block;margin-top:10px;text-align:center;background:var(--red);color:#fff;
    border-radius:100px;font-weight:620;padding:.8rem 1rem
  }
  .nav.is-open .nav-links .nav-quote:hover{background:var(--red-dark);color:#fff}
}
@media (max-width:720px){
  .section{padding:60px 0}
  .section--lg{padding:72px 0}
  .g-2,.g-3,.g-4,.compare,.form-grid{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr}
  .ind-grid{grid-template-columns:1fr 1fr}
  .container{padding:0 20px}
  .hero{padding:52px 0 60px}
  .calc-inputs,.calc-out,.form-card{padding:26px 22px}
  .float-chip{display:none}
  .footer-grid{grid-template-columns:1fr}
  .btn-row .btn{width:100%}
  .strip-inner{gap:18px 24px}
}
@media (max-width:480px){
  .stats,.ind-grid{grid-template-columns:1fr}
  .eink-price .now{font-size:2.4rem}
}

/* ==========================================================================
   Photography + the live shelf demo
   ========================================================================== */

/* --- hero: photo inside the shelf card, live label overlaid on the rail --- */
.shelf-photo{
  position:relative;border-radius:10px;overflow:hidden;background:#EFECE6;
  border:1px solid var(--line);aspect-ratio:4/3
}
.shelf-photo>img{width:100%;height:100%;object-fit:cover;display:block}
.shelf-photo .eink{
  position:absolute;left:var(--tag-x,8%);bottom:var(--tag-y,15%);width:var(--tag-w,43%);
  padding:9px 11px 7px;border-radius:5px;
  box-shadow:0 1px 2px rgba(0,0,0,.28), 0 8px 20px rgba(0,0,0,.3);
  transform:rotate(var(--tag-rot,-.4deg))
}
.shelf-photo .eink .eink-name{font-size:.72rem}
.shelf-photo .eink .eink-sku{font-size:.54rem;margin-top:2px}
.shelf-photo .eink .eink-badge{font-size:.48rem;padding:.16rem .34rem;border-radius:3px}
.shelf-photo .eink .eink-price{margin-top:5px;gap:6px}
.shelf-photo .eink .eink-price .now{font-size:1.7rem}
.shelf-photo .eink .eink-price .was{font-size:.7rem;padding-bottom:.2rem}
.shelf-photo .eink .eink-meta{margin-top:6px}
.shelf-photo .eink .eink-unit{font-size:.52rem}
.shelf-photo .eink .eink-barcode{height:15px}
.shelf-photo .eink .eink-barcode i{width:1.1px!important}
.shelf-photo .eink .eink-foot{margin-top:7px;padding-top:5px;font-size:.46rem}

/* --- the interactive demo --- */
.demo{
  display:grid;grid-template-columns:.82fr 1.18fr;gap:0;
  border:1px solid var(--line);border-radius:var(--radius-lg);overflow:hidden;
  background:var(--white);box-shadow:var(--shadow-lg)
}
.demo-controls{padding:30px;border-right:1px solid var(--line);display:flex;flex-direction:column;min-width:0}
.demo-controls h3{font-size:1.05rem;margin-bottom:.35em}
.demo-controls>p{font-size:.88rem;color:var(--muted);margin:0 0 22px}

.dfield{margin-bottom:16px}
.dfield label{display:block;font-size:.78rem;font-weight:650;color:var(--ink);margin-bottom:7px;letter-spacing:-.005em}
.dfield input[type=text],.dfield input[type=number]{
  width:100%;font-family:var(--sans);font-size:.92rem;padding:.58rem .7rem;
  border:1px solid var(--line);border-radius:var(--radius-sm);background:var(--white);color:var(--ink)
}
.dfield input:focus{outline:none;border-color:var(--red);box-shadow:0 0 0 3px rgba(214,48,59,.12)}
.dfield-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.dfield-row>.dfield{min-width:0}

.seg{display:grid;grid-template-columns:1fr 1fr;gap:6px}
.seg button{
  min-width:0;padding:.5rem .55rem;border:1px solid var(--line);background:var(--white);border-radius:8px;
  font-size:.78rem;font-weight:580;color:var(--ink-3);cursor:pointer;transition:.14s;text-align:left;
  display:flex;align-items:center;gap:.4rem
}
.seg button i{width:8px;height:8px;border-radius:2px;background:#111;flex:none}
.seg button[data-promo=ad] i{background:var(--red)}
.seg button[data-promo=member] i{background:var(--ink)}
.seg button[data-promo=fresh] i{background:var(--yellow)}
.seg button[data-promo=none] i{background:#B9B2A6}
.seg button:hover{border-color:var(--ink-3);color:var(--ink)}
.seg button.is-on{background:var(--ink);border-color:var(--ink);color:#fff;font-weight:640}

.demo-push{margin-top:auto;padding-top:20px}
.queue{
  display:flex;align-items:center;gap:.45rem;font-size:.78rem;font-weight:600;
  color:var(--muted);margin-bottom:10px;min-height:1.3em
}
.queue.is-dirty{color:var(--red)}
.queue i{width:7px;height:7px;border-radius:50%;background:currentColor;flex:none}
.demo-log{
  margin-top:12px;font-family:var(--mono);font-size:.68rem;color:var(--muted);
  line-height:1.7;max-height:4.6em;overflow:hidden
}
.demo-log b{color:var(--green);font-weight:600}

.demo-scene{position:relative;background:#EFECE6;min-height:400px;min-width:0;overflow:hidden}
.demo-scene>img{width:100%;height:100%;object-fit:cover;display:block;position:absolute;inset:0}
.demo-scene .eink{
  position:absolute;left:var(--tag-x,52%);bottom:var(--tag-y,24%);width:var(--tag-w,32%);
  padding:10px 12px 8px;border-radius:5px;
  box-shadow:0 1px 2px rgba(0,0,0,.3), 0 10px 26px rgba(0,0,0,.34);
  transform:rotate(var(--tag-rot,17deg))
}
.demo-scene .eink .eink-name{font-size:.74rem}
.demo-scene .eink .eink-sku{font-size:.55rem;margin-top:2px}
.demo-scene .eink .eink-badge{font-size:.49rem;padding:.16rem .36rem;border-radius:3px}
.demo-scene .eink .eink-price{margin-top:5px;gap:6px}
.demo-scene .eink .eink-price .now{font-size:1.85rem}
.demo-scene .eink .eink-price .was{font-size:.72rem;padding-bottom:.2rem}
.demo-scene .eink .eink-meta{margin-top:6px}
.demo-scene .eink .eink-unit{font-size:.53rem}
.demo-scene .eink .eink-barcode{height:16px}
.demo-scene .eink .eink-barcode i{width:1.1px!important}
.demo-scene .eink .eink-foot{margin-top:7px;padding-top:5px;font-size:.47rem}
.scene-badge{
  position:absolute;top:16px;left:16px;background:rgba(14,17,22,.78);color:#fff;
  backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
  padding:.4rem .7rem;border-radius:100px;font-size:.72rem;font-weight:600;
  display:flex;align-items:center;gap:.42rem;letter-spacing:-.005em
}
.scene-badge i{width:7px;height:7px;border-radius:50%;background:#5FD3A0;animation:pulse 1.9s ease-in-out infinite}

@media (max-width:1024px){
  .demo{grid-template-columns:1fr}
  .demo-controls{border-right:0;border-bottom:1px solid var(--line)}
  .demo-scene{min-height:0;aspect-ratio:16/10}
  .demo-scene .eink{--tag-w:38%;--tag-x:48%;--tag-y:22%}
}
@media (max-width:720px){
  .demo-controls{padding:24px 22px}
  .demo-scene{min-height:0;aspect-ratio:4/3}
  .demo-scene .eink{--tag-w:52%;--tag-x:38%;--tag-y:20%}
  .demo-scene .eink .eink-price .now{font-size:1.6rem}
  .shelf-photo .eink{--tag-w:52%}
}


/* ==========================================================================
   Full-bleed hero photograph
   ========================================================================== */
.hero{padding:0;min-height:min(78vh,700px);display:flex;align-items:center}
.hero>.container{padding-top:64px;padding-bottom:64px}
.hero-grid{grid-template-columns:1fr 1fr}
.hero-spacer{display:none}

.hero-photo{
  position:absolute;top:0;right:0;bottom:0;width:50vw;max-width:none;z-index:1;overflow:hidden
}
.hero-photo>img{width:100%;height:100%;object-fit:cover;display:block}
/* feather the left edge into the paper background */
.hero-photo::before{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background:linear-gradient(90deg,var(--paper) 0%,rgba(250,249,247,.55) 9%,rgba(250,249,247,0) 26%)
}
.hero-photo .eink{
  position:absolute;z-index:2;
  left:var(--tag-x,46%);bottom:var(--tag-y,26%);width:var(--tag-w,40%);
  padding:11px 13px 8px;border-radius:5px;
  transform:rotate(var(--tag-rot,-19deg));
  box-shadow:0 1px 3px rgba(0,0,0,.3), 0 14px 34px rgba(0,0,0,.34);
  filter:brightness(.975) contrast(1.02)
}
.hero-photo .eink .eink-name{font-size:.86rem}
.hero-photo .eink .eink-sku{font-size:.6rem;margin-top:2px}
.hero-photo .eink .eink-badge{font-size:.53rem;padding:.18rem .4rem;border-radius:3px}
.hero-photo .eink .eink-price{margin-top:6px;gap:7px}
.hero-photo .eink .eink-price .now{font-size:1.95rem}
.hero-photo .eink .eink-price .was{font-size:.82rem;padding-bottom:.24rem}
.hero-photo .eink .eink-meta{margin-top:7px}
.hero-photo .eink .eink-unit{font-size:.58rem}
.hero-photo .eink .eink-barcode{height:18px}
.hero-photo .eink .eink-barcode i{width:1.2px!important}
.hero-photo .eink .eink-foot{margin-top:8px;padding-top:6px;font-size:.5rem}

.hero-photo .float-chip{top:26px;right:26px;left:auto;bottom:auto;z-index:3}

.hero-panel{
  position:absolute;z-index:3;left:24px;bottom:24px;right:auto;
  background:rgba(255,255,255,.9);backdrop-filter:blur(14px) saturate(180%);
  -webkit-backdrop-filter:blur(14px) saturate(180%);
  border:1px solid rgba(255,255,255,.6);border-radius:var(--radius);
  padding:15px 17px;box-shadow:var(--shadow-lg);width:min(300px,calc(100% - 48px))
}
.hero-panel .live-dot{margin-bottom:8px}
.hero-panel .tag-caption{margin:0 0 12px;text-align:left;font-size:.84rem;min-height:2.6em}
.hero-panel .btn{width:100%}

@media (max-width:1024px){
  .hero{display:block;min-height:0}
  .hero>.container{padding-top:48px;padding-bottom:32px}
  .hero-grid{grid-template-columns:1fr}
  /* 4:3 matches the source file, so nothing is cropped and the shelf rail stays in frame */
  .hero-photo{position:relative;width:100%;height:auto;aspect-ratio:4/3}
  .hero-photo::before{display:none}
  /* compact one-line bar at the top, so it never sits on top of the label */
  .hero-panel{
    top:14px;bottom:auto;left:14px;right:14px;width:auto;padding:9px 10px 9px 14px;
    display:flex;align-items:center;justify-content:space-between;gap:12px
  }
  .hero-panel .live-dot{margin:0}
  .hero-panel .tag-caption{display:none}   /* the hero lede already carries this message */
  .hero-panel .btn{width:auto;white-space:nowrap}
  .hero-photo .float-chip{display:none}
  .hero-photo .eink{--tag-x:16%;--tag-y:15%;--tag-w:56%;--tag-rot:-16deg}
}
@media (max-width:720px){
  .hero-photo .eink{--tag-x:12%;--tag-y:13%;--tag-w:66%;--tag-rot:-16deg}
  .hero-photo .eink .eink-price .now{font-size:1.7rem}
  .hero-panel{top:12px;left:12px;right:12px;padding:8px 9px 8px 12px}
  .hero-panel .live-dot{font-size:.66rem}
}

/* --- wide photo band with a caption --- */
.photo-band{
  position:relative;border-radius:var(--radius-lg);overflow:hidden;margin:0 0 40px;
  aspect-ratio:21/9;box-shadow:var(--shadow);border:1px solid var(--line)
}
.photo-band img{width:100%;height:100%;object-fit:cover;display:block}
.photo-band figcaption{
  position:absolute;left:0;right:0;bottom:0;padding:52px 30px 24px;color:#fff;
  background:linear-gradient(transparent,rgba(14,17,22,.55) 45%,rgba(14,17,22,.88));
  font-size:.95rem;line-height:1.5
}
.photo-band figcaption span{display:block;max-width:62ch}
.photo-band figcaption b{font-weight:650}
@media (max-width:720px){
  .photo-band{aspect-ratio:4/3;margin-bottom:28px}
  .photo-band figcaption{padding:40px 20px 18px;font-size:.88rem}
}